No matter what your offering is, it must fill a need.

   
If you are trying to be clever, it will not work.
If you are trying to be the next insert big company here, that is a fail.
If you are doing market research before already having an idea that fills a need, you have placed the horse before the cart.

You need to find the pebble in someone's shoe, and your offering needs to remove it so they do not walk with a limp anymore.

Fill the need.