Remember our startup CEO, Chuck?

Well, we left off with him putting the cart before horse because he invested in campaigning for a product that was not ready for launch.

   
What exactly does "not ready for launch" mean?

To name a few:

• He had not audited the product
• There was no SDK (software developer toolkit)
• He had not figured out his ICP (Ideal Client Profile)

The biggest thing is, all of that could have either been avoided or rectified, if he had been open to trust others.

Like many startup CEOs, they have been developing their business on their own for so long, that it is difficult to give up the keys (or even just one key).

When you start hiring, there should be trust with these hires. You should be able to ask for help, and trust the advice given.

Check back tomorrow for our final part of this story, Part III :)