When I advise up-and-coming companies, one of the things I see a lot is the, "We are the next Airbnb." The problem is, this type of thinking is a mistake.

   
Subsetting yourself, or your company/brand as someone or something else, just says that you have nothing original to offer.

Copying someone else’s story will not make yours stand out.

I understand how difficult it is to develop your voice. I know how difficult it is to create your own brand.

Schedule a chat so we can showcase what you uniquely bring to the table!